4. Who would be the audience for your media product?

The Audience Profile

‘Overdrive’ aims to target a male and female audience (65% male, 35% female), who are generally around the age 16-28 with an average age of 20 (68% still studying). They are very active music purchasers who like to download and buy CD’s (92% of readers buy their music from major music chain HMV). The ‘Overdrive’ audience don’t just love listening to music, they also love going to live concerts and festivals (91% say they go to gigs regularly). The audience don’t really care as long the music is loud, to them “simple is best”.

There was an evaluation of my product through an audience survey, in which I was able to see different opinions and could establish a more specific target audience through the feedback. The audience feedback suggested that my magazine would appeal to 16-28 year olds, which is the audience age group I set out to target.

Conventional Reader Profiles

Therefore, generally music magazines target a male audience. The feedback from the evaluation of my product suggests that my magazine would appeal to both male and female audiences, but overall the reader profile would be predominately male. Therefore the ‘Overdrive’ brand conforms to the code of conventions of the music magazine industries target audience.