The Magazine Industry
The distributor of a magazine is responsible for maximising magazine sales in the most cost-effective way. They have to understand the audience in order to develop effective strategies for driving category sales.
I have researcher a distributor called Frontline Ltd. Frontline distribute over 180 of their partner’s magazine titles, including 70 of the top 200 best selling titles in the UK and are the biggest magazine distributor in the country. My magazine would be transferred from the publication to the wholesaler through distribution.
An established band can create a sense of position, belonging and confidence when choosing a magazine. By becoming a brand ‘Overdrive’ would secure a trusted and loyal audience.
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