Saturday, 2 April 2011
Friday, 18 February 2011
Wednesday, 5 January 2011
Monday, 29 November 2010
Reader Profile
General Information
Male: 65%
Female: 35%
Average Age: 20
Still Studying: 68%
Active music purchasers, like to download and also buy the CD.
Rather buy CD's than download.
67 CD Albums bought a year
44 CD Singles bought a year
When buying music locally 92% of readers buy from major music chain HMV.
Online Retailers
47% - Amazon
29% - iTunes
20% - Play.com
4% - Other Retailers
97% of readers own iPods
99% of readers own CD Player
97% of readers say music is a big part of their life.
Gigs and Events
91% of readers say they go to gigs regularly
On average 1-2 times a month
When buying magazines readers prefer to buy weekly magazines as it keeps them up to date for all the latest news and music.
Male: 65%
Female: 35%
Average Age: 20
Still Studying: 68%
Active music purchasers, like to download and also buy the CD.
Rather buy CD's than download.
67 CD Albums bought a year
44 CD Singles bought a year
When buying music locally 92% of readers buy from major music chain HMV.
Online Retailers
47% - Amazon
29% - iTunes
20% - Play.com
4% - Other Retailers
97% of readers own iPods
99% of readers own CD Player
97% of readers say music is a big part of their life.
Gigs and Events
91% of readers say they go to gigs regularly
On average 1-2 times a month
When buying magazines readers prefer to buy weekly magazines as it keeps them up to date for all the latest news and music.
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